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White Coats Foundation Event

St. Vincent’s Hospital Melbourne

41 Victoria Parade

Fitzroy VIC 3065, Australia

This event will be in Melbourne, Victoria, Australia.

 This event will launch an awareness initiative which aims to thank patients and recognize their contribution to the discovery of better health. ‘The Keep Cup Campaign’ puts the clinical trial patient in the driver’s seat.  Patients that have participated in trials understand what’s involved and can be a great source of knowledge to other people in the community.   However, not many patients can fathom the broader impact of their participation and don’t really recognize themselves as partners in the discovery of better health.  The Keep Cup campaign aims to help patients recognise their role and their value in the discovery of new therapeutic interventions and to also thank them.  We believe that patients who understand the vital role they play and that feel appreciated make stronger advocates in the community. The Keep cup campaign provides patients with a tool (The Keep Cup- #iwearawhitecoat) to lead an awareness movement.  


Our event location is a hospital. We believe that a clinical setting is apt for engaging both patients and the visiting public’s thinking about clinical trials. The mindset of health is a priority.

There are two components to our event- a foyer set up to target the visiting hospital community and  a Thank You Presentation” in the hospital that will unite  patients with a variety of key stakeholders for a session of recognition, admissions and thankyous”.  Stay tuned!

Earlier Event: July 25
Emory-CDC Clinical Trial Unit Event
Later Event: July 27
Mi-Aware Event